Course Syllabus
Internet Business Training

Pre-requisite

A burning desire to launch a home business or a smal business online or tp improve the existing online business.

Computers

Courses will be conducted in computer-equipped classrooms. Studenst need a personal computer and internet connection for homework assignments.

Duration

There are 10 classes of 8 hours for a total of 80 hours. Students used case study to follow to develop their own online business.

Workload

Students are expected to attend every class and dedicate a minimum of 4 hours per week practicing and implementing what they've learned.

CONTENT of the Course

1.  Understanding pre-selling versus selling - the C-T-P-M concept; success examples; entrepreneurship and accessing online resources.

2.  Brainstorming business ideas - types of online business; entrepreneur/infopreneur; building on passion/hobby/experience.

3.  Doing precise online market research - lateral and vertical brainstorming, analyze supply and demand.

4.  Selecting an effective domain name - unifying business concept; searching avaialble names; registering.

5.  Choosing an appropriate site look and feel - using standard and custom templates; starting and upgrading

6.  Developing original site content - outlining like a book; using online resources; studying competition; writing for site visitors.

7.  Creating search engine friendly pages - analyzing page content; incorporating keywords; organizing content in tiers;

8.  Incorporating preselling techniques - using email giveaways; offering downloadable ebook; offering online courses.

9.  Promoting the business in multi ways - free serach engine traffic plus directories, blogging, advertising, ezines, relationship, joint-ventures.

10. Implementing proven money-generating techniques - incorpoarting content-based ads, being an affiliate for others' products or services.

Materials provided for students

(1) a full set of integrated software tools,

(2) complete online and downloadable reference materials and

(3) several hours of instructional videos.

The students use all these materials during the course, for homework assignments and subsequently use them to create and operate an online business.